Words matter. Let us find the right ones.

Representing and including everyone in your internal and external communication is a make-it-or-break-it point in the authenticity of your DEIB endeavors.

Swana Schuchmann sitting on a bench with a notebook and pen
Swana Schuchmann sitting on a bench with a notebook and pen

34% of employees have quit their job at least once because their employer could not 'find the right words'

Inclusive language recognizes and respects the diversity of people and experiences in our society in both written as well as spoken word.

It means using vocabulary and phrases that are inclusive of all individuals, regardless of their race, ethnicity, gender identity, socio-cultural background, sexual orientation, age, religion, or any other factor.

Only in a world of words that welcomes everyone, individuals feel addressed, represented, and can thrive as their authentic selves.

WHY INCLUSIVE LANGUAGE MATTERS
DID YOU KNOW THAT...?

Reach target audiences authentically

  • reach your target audiences - both regarding marketing your products and services, as well as towards the future workforce pool - more successfully. Particularly GEN Z expects companies to represent diversity in their internal as well as external communication.

  • attract employees of diverse backgrounds that will help you advancing your DEIB endeavors as early adopters
    by visibly positioning your organization as one that values language inclusivity.

Boost job satisfaction and belonging

  • harmful stereotypes and prejudices that otherwise contribute to discrimination and exclusion are significantly reduced, contributing to more productive and equitable team work, higher employee satisfaction, and a rise in belonging to your organization.

  • new dialogues emerge that support the organizational goal of life-long-learning, and innovative ideas as well as knowledge are shared more openly in a welcoming environment in which everyone feels represented, heard, and respected.

TRAINING OUTCOMES AND BENEFITS FOR YOUR ORGANIZATION

Inclusive Language

#8

Companies, organisations, authorities and educational institutions that want to establish discrimination-sensitive and inclusive language but do not yet have any internal guidelines.

The focus of this workshop is in particular on addressing and conversing with employees / internal communication.

Who is this for?
What you will get:
  • (preparatory call)

  • short excursion through the history of the German language: Is our language inherently gendered?

  • introduction to diversity dimensions and their reflection in language

  • curios questions: conversation tips against stereotyping

  • how to avoid ableist wording

  • (feedback call)

Combine with:
WORKSHOP/ INTERACTIVE LEARNING

Inclusive (PR) Communication

#9

Marketing and PR departments; communication specialists, media designers, but also open to other interested parties.

The focus of this workshop is in particular on external representation and addressing customers/clients.

Who is this for?
What you will get:
  • (preparatory call)

  • short excursion through the history of the German language: Is our language inherently gendered?

  • an introduction to biases and reproducing (harmful) stereotypes through words and imagery

  • outline of the study situation: Why addressing your target audience in an inclusive manner is crucial to position your brand

  • more voices, more market share? How to truly make your marketing strategies inclusive

  • (feedback call)

Combine with:
WORKSHOP/ INTERACTIVE LEARNING

Individualized Offer - Tailored to Your Needs

Each service is tailored according to your individual and organizational needs and goals.

After you have submitted the form, I will design an offer and an individual checklist to make sure that we will have all your requirements and wishes covered. In a preliminary talk, we can get to know each other, make adaptions to the offer and finalize our work together.


Ready to take off? 🚀

HOW I WORK

Let's get this started!

I am thrilled to working with you on your DEIB journey!

Please fill out the form.

The more specific the information you provide, the better - however, do not worry if you do not know some of the parameters yet. We will talk about everything in detail on our first call.

I am looking forward to our collaboration and wish you a wonderful day!


If you have any questions, please do not hesitate to reach out.